Our Services
Our Offer & Our Goals
Herget Representation & Networking GmbH offers you the opportunity to put together your individual service package according to your needs from the Marketing, PR, Social Media & Sales services listed below. Billing is on a monthly basis. We are happy to be at your disposal for a personal conversation and look forward to your inquiry.
The success of HR&N is based on many years of experience, backed up by a thorough knowledge of the tourism market, first-class network connections with tour operators, travel agencies, event agencies as well as journalists and influencers. In this way, we enable you to improve your product position primarily in the target markets of Germany, Austria and Switzerland as well as continental Europe (except Russia).
Strategic Consulting & Planning
Our services, adapted to your needs, begin with a comprehensive training in your field of activity. The first step is to identify your individual requirement. Our strategic orientation is characterized by an innovative way of acting as well as the observation of important values.
Our Services
- PR, Content, Sales, Marketing & Social Media Strategy
- Management of marketing channels & multi-channel solutions
- Strategic solutions for the travel sales market
- Marketing planning for hotels and tourist destinations
- Alignment of the brand strategy
- Reputation Management
- Crisis Communication
- Media and Influencer Relations
- Trade Fair Organisation & Supervision
- Organization of editorial visits and PR events
- Conception and implementation of content productions
- Customer Relationship Management & Segmentation Procedures
- Benchmarking & Market Penetration Strategies
- Product Innovation & Diversification Strategies
- Consulting for general inquiries
- Revenue Management & Pricing Strategies
- B2B and B2C campaign management
- Social Media Channel & Community Management (Facebook, Instagram, Pinterest, Twitter, TikTok)
- Social Media Advertising
Our Target Markets
- Germany
- Austria
- Switzerland
- Belgium
- Netherlands
- Luxembourg
- France
- Spain
- Poland
- Czech
- Slovakia
- Hungary
- Croatia
- Serbia
- Bulgaria
- Romania
- Finland
- Sweden
- Norway
- Denmark
Optimal product positioning in cooperation with tour operators, travel agencies, Event Agencies, Media and Influencer in the mentioned target markets increases the expected return.
Strategic approach
- Holistic capture of the hotel or destination
- Market- and Competitor analysis
- Development of Marketing, Communication- and Sales-Strategies
- Consulting services in relation to PR documents, sales brochures, etc.
- Development and expansion of classic media and online sales channels
- Translations
- Implementation of direct sales strategies and development of long-term and significant business relationships
- Organization of meetings, incentives, conferences and events (MICE)
- Acquisition of contract negotiations
- Organization of sales calls
- Reporting
Cooperation with tour operators
- Product Presentation
- Contract Management
- Development of product positioning strategies
- Participation in important fairs of the above target markets
- Participation in various international events
- Organizing and conducting sales training for travel agencies and travel agency staff
- Organization and execution of all advertising campaigns
- Regular sales calls to business partners to promote the products and to plan marketing & sales campaigns
- Cooperation with tourist offices in the context of marketing & sales activities (identical to the services described above)
Press Relations
- PR & Content Strategies
- Germany, Austria & Switzerland Market Overview
- Competitor Analysis
- Crisis Communication
- Organisation and escort of individual and group press trips as well as influencer and celebrity hostings
- Organisation and handling of influencer collaborations and media partnerships (incl. print, radio and TV)
- Creation and distribution of German language press releases & press kits
- Travel Trade Fair Organisation & Supervision
- Coordination of interviews in German language trade and consumer press
- Organisation of editorial visits & PR events in all major cities in Germany, Austria and Switzerland
- Coordination and implementation of photo, video and audio content productions
- Copywriting (e.g. advertorials, customer newspapers, etc.)
- B2C and B2B campaign management
- Management of brand and media partnerships
- Media monitoring and reporting
SOcial Media
- Channel Management or influencer cooperation for corresponding channels (Facebook, Instagram, Pinterest, Twitter, TikTok)
- Community Management incl. crisis communication
- Research and creation of content (texts, simple image editing, Instagram Stories, Pinterest Visuals etc.)
- Social Media Advertising
- Reporting, evaluation and tailored recommendations